The most important part of dentist marketing is making an attractive offer to potential new patients. Getting traffic to your website is one thing, but converting them into clients is the next step. You can do this with an email offer for a free cleaning or dental exam in exchange for their contact information. It’s also a good idea to offer a discount on a certain procedure, as this can boost your conversion rate and encourage people to book an appointment.Get Started

How to Build a Strong Online Presence for Your Dental Practice

Local SEO is another key component of dentist marketing. Ensure your website is optimized for search engines, and use local SEO strategies to make sure you appear on review websites like Yelp and Google Maps. A good dentist marketing company will be familiar with these techniques, and can provide you with a custom plan for your practice.

A lot of potential dental patients research their options online before deciding on a practice. It can be helpful to show off your services with a before-and-after photo gallery, and include case studies of successful dental treatment. You can also promote specials in your newsletter and social media to help draw people in.

Lastly, a great way to attract new customers is by networking with other local small businesses. Partnering with an orthodontist, a medspa, or a health product manufacturer is a great way to reach your audience and promote each other at the same time. You can do this with a blog post exchange, or by doing a giveaway where you both promote each other’s product or service to your respective audiences.